Use the Apple Volume Purchasing Program (VPP) to distribute apps for device enrollment and company owned devices

What’s changing

In November 2023, we announced the ability to purchase and distribute iOS apps to user-enrolled devices through Apple’s Volume Purchase Program. Beginning today, we’re expanding this functionality to include device enrollment and company-owned iOS devices.

Who’s impacted

Admins and end users

Why you’d use it

Admins can use the Volume Purchasing Program to efficiently curate a suite of work-related apps—both free and paid—for their team. This streamlined process not only simplifies the deployment of essential business apps but also ensures that employees have access to the right apps they need to be productive and efficient, all within the secure perimeter of our MDM platform. To further streamline the enrollment and app distribution process, we’re automatically installing mandatory apps during enrollment for company-owned devices. This latest update makes it easier for admins to deploy apps across various device types in their organization.

Additional details

Please note that Apple ID sign-in won’t be needed in the company-owned iOS devices flow after configuring apps with VPP.

The automatic installation of mandatory apps during onboarding applies to all enrollment types and devices that violate mandatory apps compliance will be immediately blocked until the required app(s) are installed.

Getting started

Admins: This feature can be configured at the domain, OU, or group level. Visit the Help Center to learn more about setting up company-owned iOS devices and distributing iOS apps with the Apple VPP.End users: Visit our Help Center for more information about how your iOS device is managed and getting approved work apps on your iOS device.

Rollout pace

Rapid Release and Scheduled Release domains: Gradual rollout (up to 15 days for feature visibility) starting on July 9, 2024

Availability

Available to Google Workspace

Business PlusEnterprise Essentials and Enterprise Essentials PlusEnterprise Standard and PlusEducation Standard and Plus, and the Endpoint Education Upgrade add-onFrontline Starter and StandardCloud Identity Premium